Ch.2 Quiz

Instructions
Ch.2 Quiz

This assessment is worth 100 points.

  1. Marketing is a social process--i.e., it is not a set of activities performed by organizations.   (2 points)

      
      

  2. Micro-marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.   (2 points)

      
      

  3. Micro-marketing is mainly concerned with the activities performed by organizations.   (2 points)

      
      

  4. Marketing activities should begin with potential customer needs, not with the production process.   (2 points)

      
      

  5. Production, not marketing, should determine what products are to be made.   (2 points)

      
      

  6. Macro-marketing emphasizes how the whole marketing system works.   (2 points)

      
      

  7. Macro-marketing emphasizes the activities of individual organizations.   (2 points)

      
      

  8. Whether a particular macro-marketing system is judged fair and effective depends on the objectives of the society.   (2 points)

      
      

  9. An economic system is the way an economy organizes to use scarce resources to produce goods and services and distribute them for consumption among various people and groups in the society.   (2 points)

      
      

  10. Market-directed systems tend to provide consumers with greater freedom of choice than planned economic systems.   (2 points)

      
      

  11. In a market-directed economy, profit is guaranteed.   (2 points)

      
      

  12. No economic system--whether centrally planned or market directed--can achieve its objectives without an effective macro-marketing system.   (2 points)

      
      

  13. Marketing does not occur unless there are two or more parties who want to exchange something for something else.   (2 points)

      
      

  14. The development of marketing middlemen in central markets increases the total number of transactions necessary to carry out exchange between producers and consumers.   (2 points)

      
      

  15. Tariffs and quotas are often used to discourage foreign firms from entering a country's markets.   (2 points)

      
      

  16. Countertrade is a special type of bartering in which products from one country are traded for products from another.   (2 points)

      
      

  17. Soft-drink bottlers in Mexico who trade locally grown broccoli for Pepsi concentrate from the U.S. are using countertrade.   (2 points)

      
      

  18. Less than 1 percent of all U.S. exports rely on countertrade.   (2 points)

      
      

  19. The WTO agreements try to discourage competition and protectionism.   (2 points)

      
      

  20. In 1995, the WTO replaced the GATT.   (2 points)

      
      

  21. The General Agreement on Tariffs and Trade was a set of rules governing restrictions on world trade and agreed to by most of the nations of the world.   (2 points)

      
      

  22. Buying, selling, transporting and storing are all universal marketing functions.   (2 points)

      
      

  23. The universal functions of marketing are performed in the same way in all macro-marketing systems.   (2 points)

      
      

  24. A market-directed macro-marketing system encourages the development and spread of new ideas and products.   (2 points)

      
      

  25. Moral standards often vary from one society to another and among groups within a society, so there is likely to be disagreement about what opinion is correct when it comes to marketing ethics.   (2 points)

      
      

  26. The production of a new mountain bike model includes which of the following activities?   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  27. Production supplies ______________ utility.   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  28. The old saying -- "build a better mousetrap and the world will beat a path to your door" -- focuses on:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  29. Having the right to use or consume a product is:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  30. Which of the following statements about marketing is FALSE?   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  31. Marketing is:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  32. Micro-marketing:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  33. Which of the following statements by a U.S. president best reflects a MICRO-marketing point of view?   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  34. MACRO-marketing:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  35. The role of price in a market-directed economy is to:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  36. Marketing could NOT take place without:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  37. A "market" is:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  38. Central markets:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  39. What happens after the development of a central market in a primitive society?   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  40. A middleman is LEAST likely to provide:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  41. An effective MACRO-marketing system is:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  42. What stage of economic development is a country in if most of the people are subsistence farmers--making only occasional use of local markets?   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  43. What stage of economic development is a country in if full-scale industrialization has begun--but the country is still heavily dependent on the export of raw materials--either wholly unprocessed or slightly processed?   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  44. What stage of economic development is a country in if it specializes in manufacturing and exporting cameras and a wide variety of other manufactured products?   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  45. Countertrade is   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  46. The primary purpose of the transporting and storing functions of marketing is to overcome:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  47. The "universal functions of marketing":   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  48. ______________ involve(s) sorting products according to size and quality.   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  49. Concerning the "universal functions of marketing," it is true that:   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  

  50. Which of the following types of firms are facilitators?   (2 points)

    a.  
    b.  
    c.  
    d.  
    e.  



Portions copyright ©2005 The McGraw-Hill Companies.
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.